SEO Terms

Search engine optimization (SEO) has its own set of abbreviations, definitions and terminology.

SEO Terms

The Complete Guide to Google Ads

Google Ads is one of the popular google marketing tools to generate more clicks and acquire new customers. Google Ads helps you drive relevant traffic, increase your in-store visits and generate more inquiries. This paid advertising platform allows you to create Ads and target the right audience via both desktop and mobile.

Google Ads

PPC for Startups

The execution of a PPC campaign with thoughtful planning and careful consideration can be a good investment for startups. PPC is one of the best marketing channels and thus, Digital Marketing Boy would like you to include PPC in your marketing strategy.

PPC for Startups

How YouTube's Algorithm Works?

Nowadays, marketers want to learn the working of YouTube's algorithm to attract and maintain their audiences. YouTube operates as one of Google's subsidiaries. The sections of the YouTube platform that display relevant videos are: subscriptions, suggested videos, search, trending and homepage.

A Guide to Google Drive

Google Drive (a free Google service) is one of the most popular Google marketing tools and it allows you to save files online. You can create forms, drawings, documents, presentations and spreadsheets using Google Drive. 

Google Drive

Image ALT Text for SEO

ALT text (also called 'ALT descriptions' and 'ALT tags') improves the user experience on your website and allows search engines to crawl your web pages effectively.

Benefits of Content Marketing

Content marketing helps you grow your business because it is one of the most effective processes to develop the presence of your brand and improve sales. Digital Marketing Boy would like you to consider content marketing in this competitive market.

Essential Guide to Local PPC

Local pay per click (PPC) campaign allows you to target the right audience and thus it can improve the efficiency of your local marketing. Local PPC is one of the best tactics for low investment businesses.

Local PPC Guide

Benefits of Email Marketing

Email marketing is not dead because it is one of the best tactics to reach your audience. This type of marketing helps you to generate leads, improve sales and deliver information effectively.

Email Marketing

Ways to Improve your Online Presence

People can easily find your brand or company in an online market if you have a better online presence. You need to promote your services or products, increase brand awareness and build the reputation of your brand.

Online Presence

Useful PPC Tactics

Digital Marketing Boy would like you to explore the most common advertising platforms to run a PPC campaign. In this blog, you will also learn some PPC tactics to maximize the performance of your pay per click campaigns.

PPC Tactics

Branding for SEO

Branding helps you to create a unique, clear image of your company, service or your product. Your brand can be easily recognized by your audience. Always have a clear vision of your brand for a successful branding strategy. Search engine optimization (SEO) becomes much easier if you set up the best strategy for your brand.

Branding for SEO

The Ultimate PPC Glossary

Pay per click (PPC) ads can be observed above the organic results and on the websites across the world wide web. PPC can be profitable for your business because you only must pay when a user clicks your Ads on search engines. Here is the glossary of commonly used pay per click (PPC) terms.

PPC Glossary

A Simple Guide to Google Search Console

Google Search Console (also known as Google Webmaster) is one of the free Google tools for marketers. This essential tool helps you to analyze the performance of your website on the Google search engine. It allows you to access important data such as the performance of your web pages for relevant keywords, internal links, top linking text, indexing and backlinks.

Google Search Console

What is a SERP?

Search Engine Results Page (SERP) contains paid and organic results. SERP features created by the Google search engine can help you with better user experience. Searching something on Google can help you to observe a SERP. 

What is a SERP?

Local SEO in 2020

Reach out to potential consumers by optimizing your business for local search. This guide provides information about local SEO tools and tips for your business optimization. Companies can use local SEO for the promotion of their products to local prospects.

Local SEO in 2020

What are Rich Snippets?

Rich Snippets help Google search engine to showcase more details about websites on its results pages. Details can include locations, reviews, ratings, dates, authors, prices, images and more. SEO experts can produce rich snippets by implementing structured data in the code of their web pages. 

Rich Snippets

What is YouTube SEO?

YouTube SEO process helps you to rank high in YouTube’s organic search results by optimizing your YouTube channel, playlists and videos. Several factors used to rank your videos on YouTube are title, description and content of videos.

YouTube SEO

Digital Marketing Strategies

In today’s competitive world, digital marketing is one of the best ways to build your company and revenue. A strategy can help you to increase your lead generation and improve your conversion rate. Every business needs to establish a digital marketing strategy.

Digital Marketing Strategies

Google Ranking Factors for 2020

Here is a complete list of 57 ranking factors for 2020 to make sure you (SEO expert) get more traffic from the Google search engine.

Google Ranking Factors

The Pay Per Click Guide

Several businesses use paid search Ads and every marketer should have a basic understanding of Pay Per Click (PPC). Proper implementation of PPC (falls under search engine marketing) can help you to achieve quality leads. In PPC, an advertiser must pay for the clicks or impressions of Ads. 

The Pay Per Click Guide

Looking to Become an SEO Expert?

An SEO expert improves search results by analyzing the trends and best practices in an online market. SEO process helps you to increase your website traffic and improve the user experience.

SEO Expert

Benefits of SEO

Search engine optimization (SEO) is an effective marketing strategy for businesses. SEO techniques can bring quality organic traffic to your web pages. The right search engine strategy will help you to survive in a competitive market. 

Benefits of SEO

What is Structured Data?

Structured data (managed by SQL) is a term that refers to code in a specific format. It helps search engine crawlers to understand the details of a web page. The code of your website should be marked up properly so that its elements can be made addressable for more effective analysis. The consideration of structured data can convert HTML of a site to something easier to understand.

Structured Data